A Manitoba Name Reservation Report is required if you are planning on registering a business in Manitoba. All businesses carrying on business in Manitoba need this report to accompany any registration documents including the documents for a proposed Manitoba company, proprietorship, partnership, trade name registration by a Manitoba company or a company that wishes to carry on business in Manitoba as an extra-provincial company.


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Preliminary Name Search of Proposed Manitoba Name

name search report will be rejected if the name is the same or even similar to another name already registered in Manitoba. There really is no guarantee what a Manitoba examiner will decide is an unacceptable name, however, we at Resources for Canadian Business Owners go the extra mile to try and pre-clear all of your proposed names so that you have a much better chance at acceptance the first time around. We will also ensure that there are no registered trade marks that might conflict with the name you wish to use since those registrations take high priority over any other names registered.




Confusingly Similar Names

It is very important that the name that you propose to use is not confusing to members of the public. This means it cannot sound the same as, or be spelled the same as any other registered names. It also cannot be similar in any way to other names already registered. You need to consider that you will not want any other businesses to be taking credit for your good name because their business name is similar to the name you have chosen. Ensuring that the name is available in all provinces and territories in Canada is part of our service so if you choose to expand your business across Canada you will have no conflicts.


The Different Elements of a Proposed Name for a Manitoba Business

The Manitoba government requires three elements for a request for approval of a proposed company name. It must contain all three elements

  1. a Distinctive element
  2. a Descriptive element
  3. a Legal element

Below are examples of all three:

  • Distinctive Element

  • Vancouver

  • Dominique's

  • Butterwind

  • Descriptive Element

  • Lawn Mowing Services

  • Graphics Design

  • Wind Surfing Instruction

  • Legal Element

  • Ltd.

  • Corp.

  • Inc.


Distinctive Element – Different and distinctive are the two most important things to consider with respect to this element of the proposed name. There are a number of ways to pick this aspect of the name. You can use a place such as Brandon Natural Gas Service Inc., a Noun such as Pike Boating Tours Inc. or a coined (made up) word such as NNOA Transport Inc. During the pre-clearance stage we will let you know if your name is distinctive enough.

Descriptive Element – This element describes the nature of business such as the items you are selling or the services you wish to provide. Using the name Jackson Resources Inc. will be too general. A more specific choice would be Jackson Gardening Supplies Ltd.

Legal Element – Legal Elements are not required for proposed business names for Manitoba sole proprietorships, Manitoba partnerships and Manitoba trade names. If you are registering a Manitoba company you must have a legal element. Any legal element can be used. They all mean the same thing – that your business is a registered limited company. You should pick the one that sounds the best with the rest of the proposed name you have chosen. The legal elements you can choose from are: Corp., Corporation, Ltd., Limited, Inc. or Incorporated.


Manitoba Reservation Number for Proposed Name

The reservation number for the proposed name will be shown in the upper left hand corner of the Manitoba Reservation Report and the Report is good for three months. If you order your name search with us we will provide it to you in the form of a pdf by email. It takes 2 to 3 business days to be processed by the government.